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Industry · Hospitality

Digital marketing and direct-booking growth for hotels and boutique hotels

Here's how we grow your hotel: we build a multilingual website and a commission-free direct-booking engine where local and international guests can find you and book in their own language. With Google Hotel Ads and intent-driven campaigns we reach real guests searching for dates, and we produce professional photo/video that shows your rooms as they deserve. We manage your Google and OTA reviews to build trust — the result: less dependence on OTA commissions and more direct bookings.

%15-25
Typical per-booking commission band taken by OTAs (Booking, Expedia)
Industry data
0 OTA komisyonu
OTA commission paid on direct bookings through your own website
Channel
4,5+
Reputation-management target for lifting your Google and OTA rating
Target

Real sector problems → our fix

  • 01OTA commission takes a cut of every booking and erodes your margin
    We move guests to your own channel with a multilingual site and a commission-free direct-booking engine
  • 02Foreign guests can't find you in their language and abandon booking on a single-language site
    We reach guests in your target markets in their own language via a multilingual site and Google Hotel Ads
  • 03Weak, dated visuals and unmanaged reviews break guest trust
    We lift trust and direct conversion with professional photo/video production and Google/OTA reputation management

Criteria when choosing an agency

  1. Have they built multilingual hotel sites with a working commission-free direct-booking engine?
  2. Do they have real experience managing Google Hotel Ads / metasearch?
  3. Can they concretely explain how they cut OTA commission and grow the direct-booking share?
  4. Can they produce the hotel's photo/video in-house, or do they outsource everything?
  5. Do they run Google/OTA review-reputation management and multilingual SEO as an ongoing process?

Pricing & scope

We scope pricing to your hotel: number of rooms, how many languages, which target markets, and your existing PMS/booking setup. We typically work with a setup phase (multilingual site + direct-booking engine + production) and a monthly growth phase (SEO, Google Hotel Ads, reputation management). We define the exact scope together in a short discovery call before any quote.

Web DevelopmentPerformance MarketingVideo ProductionStrategic Consulting

Frequently asked

Will I get rid of OTA commissions completely?
Not overnight, and we don't recommend shutting OTAs off entirely — they remain a valuable visibility channel. The goal is to gradually reduce your total commission burden by growing your direct-booking share: your multilingual site, booking engine and Google Hotel Ads feed that channel.
How many languages should my site have?
We decide based on your guest profile. Turkish and English are usually the base; we add Arabic, Russian or German depending on your target markets. The aim is for foreign guests to search and book confidently in their own language.
What is Google Hotel Ads and is it useful for me?
It's the metasearch space where dates and prices appear when someone searches for a hotel on Google; because the user is already looking to stay, purchase intent is high. Set up correctly, it drives direct bookings on your site instead of through an OTA.
Does it work with my existing booking system / PMS?
Yes. We set up the booking engine and multilingual site to integrate with your existing PMS or channel manager; the goal is a commission-free direct-booking flow you can manage from one place.

Let's grow your hotel's direct bookings together

Let's have a short discovery call based on your room count and target markets, and map out a plan to reduce OTA commission and grow your direct-booking channel together.

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