GEO agency in IstanbulIs your brandvisible in AI?

GEO (Generative Engine Optimization), also called AI visibility work, aims to raise the odds that a brand appears with accurate information in answers from AI assistants such as ChatGPT, Gemini, Google AI Mode and Perplexity. Despite the acronym, it has nothing to do with geographic targeting. Sparlio runs GEO through technical access, citable content, consistent brand information, off-site sources and regular measurement.

AEO (Answer Engine Optimization) means shaping content so it can be picked as the direct answer to a question, including featured snippets and voice assistants. AIO (AI Optimization) is a broader term, sometimes used for optimizing for Google’s AI Overviews. The three overlap heavily; the difference is emphasis: AEO targets the direct answer, GEO targets brand mentions in generative AI answers. Sparlio runs the scope on this page as a single piece of work under the GEO heading.

SEO aims to rank pages in search results; GEO aims to get the brand mentioned and cited inside the AI answer. GEO does not replace SEO. In Seobaz’s August 2026 analysis of a Turkish mobile sample, 75.3% of Google AI Overview sources came from the organic top 10 for the same query, and Bing’s index is an important source for ChatGPT’s web search. So Sparlio builds GEO on a solid SEO foundation and runs both on the same pages.

For questions that need current or local information, ChatGPT usually runs a web search, drawing on Bing’s index and on pages read by OpenAI’s crawler, OAI-SearchBot. It often assembles the answer from several sources, such as the business’s website, directories, review platforms and lists. There is no public, fixed ranking formula, and the list can change when the same question is asked again: in BrightLocal’s September 2026 study, repeated local questions produced only 23% average overlap in ChatGPT’s recommendations.

The possible causes fall into three groups. Technical: robots.txt or security settings may block AI crawlers, critical content may load only through JavaScript (most of these bots do not run it), or the site may not be indexed in Bing. Content: pages may not answer questions directly. Off-site: brand information may conflict across sources, or there may be few independent sources that mention the brand. Sparlio checks each of these in the initial analysis.

Sparlio measures with a service-specific Turkish prompt set written together with you, such as “recommend a corporate photographer in Beşiktaş”. The set is tested regularly in ChatGPT, Gemini, Google AI Mode and Perplexity. Each test records whether the brand is mentioned, in what position, which page is cited and which source domains are used. Because answers vary, Sparlio looks at repeated tests rather than a single try and compares results with the baseline.

Sparlio does not commit to a GEO timeframe; how soon it takes effect depends on the site’s current state, the competition and off-site sources. Technical fixes such as crawler access, structured data and indexing are done at the start. For content to show up in AI answers, pages need to be recrawled and independent sources need to build up. According to Seer’s July 2026 analysis, AI citations favor recent content. Sparlio shows progress against the baseline, not against a date.

No. Sparlio does not guarantee positions, recommendations or customers in ChatGPT, Gemini or Google AI Mode, and since no agency controls AI answers, no one can offer that guarantee. Answers change with the person, the moment and the wording: in BrightLocal’s September 2026 study, repeated local questions in Google AI Mode produced only 21% average overlap in recommendations. What Sparlio does is build the conditions that raise your odds of being recommended accurately, and measure them transparently.

llms.txt is a file that lists a site’s summary and key pages in plain text (Markdown) for AI systems. It is not yet an established standard, and Google says llms.txt is not needed for its AI features. Sparlio sets up llms.txt but treats it as a low-impact hygiene step, not something that lifts visibility on its own. Crawler access, readable content and off-site sources matter more for visibility.

Structured data helps, but it is not enough on its own. Ahrefs’ 2026 analysis found that schema markup alone does not increase AI citations, and Google says no special schema is required for its AI features. Sparlio still sets up Organization, LocalBusiness, Service, FAQPage and BreadcrumbList markup, because it states in machine-readable form who your brand is, what it offers and where it is. The markup always matches the visible content on the page exactly.

Yes. On 18 February 2026, Google launched AI Mode and AI Overviews in Türkiye, in Turkish. According to Alphabet’s July 2026 remarks, AI Mode has passed 1 billion monthly active users worldwide. Statcounter data shows that in September 2026, 21.56% of chatbot referrals to websites in Türkiye came from Gemini. That is why Sparlio tests in Gemini and Google AI Mode as well as ChatGPT, and runs the Google side together with SEO and Google Business Profile work.

Bing’s index is an important source for ChatGPT’s web search, so a page that is not indexed in Bing is less likely to appear in ChatGPT answers. Microsoft Copilot also runs on Bing. That is why Sparlio adds your site to Bing Webmaster Tools, submits the sitemap and uses IndexNow to notify supporting search engines, including Bing and Yandex, about new or updated pages. Search Console for Google and Yandex Webmaster for Yandex are set up the same way.

AI assistants judge a business not only by its website but by what other sources say about it. In Surfer’s October 2026 analysis of a marketing-heavy sample, Clutch.co was ChatGPT’s second most-cited domain. A strong Google Maps presence is not enough on its own: in BrightLocal’s September 2026 study, Maps showed a tracked business in 66% of searches, while AI answers showed it in 32–38%. So Sparlio works on your Business Profile, directory listings and genuine reviews together.

Performance marketing captures existing demand with ads; GEO raises the odds of your brand making the shortlist in AI answers. The two meet in the same customer journey: in Yext’s March 2026 US survey, 62% of people given an AI recommendation search Google straight away and 58% visit the business’s website. Sparlio runs GEO alongside Google Ads, Meta Ads and Google Maps.