Istanbul Performance Marketing Agency

A performance marketing agency manages ad spend against measurable outcomes such as sales, leads or bookings. As a performance marketing agency, Sparlio builds, optimizes and measures Google Ads, Meta Ads, TikTok Ads, X Ads and Pinterest Ads campaigns. The scope covers Pixel, GA4 and conversion tracking setup, competitor analysis, budget planning and landing page A/B tests. Sparlio reports results every week with ROAS, CPA and LTV.

Sparlio manages ads on Google Ads, Meta Ads, TikTok Ads, X Ads and Pinterest Ads. On Google, that means Search, Performance Max, Shopping and YouTube campaigns. On Meta, it means Instagram and Facebook campaigns, including Advantage+ setups. TikTok, X and Pinterest campaigns join the mix when the audience is there. The platform mix is set in the first meeting, based on the business’s goal and budget. All campaigns share one measurement setup and are reviewed together in the weekly report.

Ask first who will own the ad accounts; the accounts and data should stay with you. Find out whether reported ROAS is the dashboard figure or net sales after returns and unpaid bank transfers. Check that case studies state their channel, timeframe and limitations. Ask how budget increases are handled and whether the fee is listed separately from the budget. Instead of a guarantee, ask for a numeric goal and a weekly report. Sparlio answers each point on this page.

Choosing between an agency and an in-house team depends on how much you spend on ads and how many different skills you need. Performance marketing needs campaign management, measurement setup, creative and landing page optimization working together. Sparlio provides these skills in one team and handles photo and video production in-house. Because the accounts are already in your name, all data stays with you if you later move to an in-house team.

Yes. Because Google Ads and Meta Ads management can be run remotely, Sparlio also works with businesses outside Istanbul. Sparlio’s office is in Gayrettepe, Beşiktaş, Istanbul. Whonkel, based in Bursa, is one of the brands Sparlio has provided digital marketing for. Communication runs over WhatsApp and phone at +90 212 909 57 64. Weekly reports and the monthly strategic review follow the same rhythm wherever the business is based.

Sparlio recommends starting with a media budget of at least ₺30,000 a month. That amount is ad spend paid to Google and Meta; the management fee is listed separately in the proposal. The right budget depends on the sector, target area and click costs, and it is worked out together in the first meeting. Invoicing and tax treatment can vary by platform and account settings.

The ad budget goes to Google and Meta, and the agency fee goes to Sparlio; they are separate lines. The budget is paid directly to the platform from the client’s own ad account, and Sparlio does not handle that payment. As a result, every lira of ad spend shows up on the client’s own platform invoice. The management fee covers campaign setup, management, measurement and reporting, and its amount is stated in writing in the proposal.

Sparlio’s management fee depends on the number of platforms, creative needs and the state of the measurement setup. Managing Google Ads alone is a different workload from managing Google Ads and Meta Ads together. Building Pixel, GA4 and conversion tracking from scratch also changes the scope. The fee is stated in writing in the proposal and is separate from the ad budget.

A Google Ads invoice can show Google’s Regulatory Operating Cost for Turkey as a line separate from ad spend. That line is paid to Google and is not part of Sparlio’s management fee. Invoicing and tax treatment can vary by platform and account settings. For the current rate, see Google Ads Help; for tax obligations, we recommend consulting your financial advisor.

Every ad account Sparlio manages, Meta Business Manager included, is opened in the client’s name and stays with the client when the work ends. Sparlio works only through partner or admin access, and the client can remove that access at any time. When the engagement ends, Sparlio leaves Google Ads, Analytics, Tag Manager and Search Console. No client domain is ever held under Sparlio’s accounts; campaign history and data remain with the client.

A good ROAS depends on the business’s gross margin; no single number fits everyone. Break-even ROAS is 1 divided by gross margin. At a 25% margin, for example, break-even ROAS is 4×, or 400%. In low-margin categories, a healthy ROAS has to be much higher. That is why Sparlio does not quote an average ROAS and calculates the target from each business’s own margin.

The ad dashboard can count returned, unpaid or later manually entered orders as sales, so its ROAS may differ from real sales. Large phone orders entered into the system afterwards, for example, can inflate the dashboard figure. That is why Sparlio prefers net-sales ROAS and labels it clearly wherever it shows a dashboard figure. Net-sales ROAS is net sales after returns and unpaid bank transfers, divided by total ad spend across all platforms.

Sparlio writes the cases on this page with their channel, known timeframe and limitations. The named cases are Siyaz Döner and Qualia Spa & Wellness; the others are anonymous for client confidentiality. Where ROAS appears, the case states whether it is a Google Ads dashboard figure or net sales. Once work starts, all data sits in your own accounts, so you can follow results in your own dashboard.

Sparlio usually expects first signals within 2–4 weeks and scaled results within 6–8 weeks. These are expectations, not commitments; they vary with the sector, budget and measurement setup. Campaigns go through a learning phase in the first weeks, and Sparlio avoids frequent changes during it. The weekly report shows where you stand against the goal.

Sparlio raises budgets in periodic steps under a gradual one-year action plan. It avoids sudden budget jumps or target-ROAS leaps that would disrupt campaign learning. Every change is backed up first and its effect is monitored; if learning is disrupted, the setting returns to its previous level. When and how much to increase is decided from the account’s own data.

Yes. According to OpenAI’s Help Center, Turkey is among the countries where businesses can advertise on ChatGPT as of September 2026. Ads are shown only to Free and Go users. Billing in Turkish lira is not currently available. OpenAI may update the country list and terms. The service described on this page is Sparlio’s management of Google Ads, Meta Ads, TikTok Ads, X Ads and Pinterest Ads.