Industry · Hospitality

Occupancy-focused digital marketing and local growth for student dorms

Here is how we grow your student dorm's occupancy: we build a website and Google Maps presence that students and parents searching '[city] student dorm' or 'dorm near campus' actually find, shoot parent-reassuring photo/video of the rooms and amenities, and take applications directly through a WhatsApp/online reservation channel. In registration season (September–October) we focus ad budget on peak demand and speak to both the parent and the student decision-maker. The goal is filled capacity and direct applications.

Eylül–Ekim

Registration season when '[city] student dorm' searches peak and we front-load the ad calendar

Channel

%100

Occupancy reached in one registration season in a dorm case (from ~50%, on a ~₺100k budget)

n=1 · anonymised

#1–3

Targeted Google Maps position on searches around the campus

Target

Real case · anonymised

A student dorm near a university

About half the beds sat empty (~50% occupancy)100% occupancy in one registration season (~₺100k budget)

A calendar locked to registration season: we started in August and filled up by October
Google Search ads on intent queries — students and parents searching 'dorm near campus'
Meta (Instagram/Facebook) ads addressing the parent and the student decision-maker separately
Reopened the campaigns for the mid-year term to refill freed-up beds

Figures are approximate, single-business values (n=1); the timeframe is the August–October registration season plus a mid-year term campaign. The business name is kept anonymous for privacy.

Real sector problems → our fix

01Demand spikes at registration time, but your dorm is invisible in search and beds stay empty
Top seasonal visibility via '[city] student dorm' local SEO + Google Maps
02Parents won't commit without seeing the room, and a phone call doesn't reassure them
Professional, parent-reassuring photo/video of rooms, common areas and security features
03Your listings vanish on aggregator platforms and you can't reach students and parents directly
Direct applications from parents and students via a WhatsApp + online reservation/application channel

Criteria when choosing an agency

Do they have provable local SEO / Google Maps results in education-accommodation businesses?
Do they produce parent-reassuring room and amenity photo/video in-house?
Can they set up a WhatsApp + online reservation/application channel?
Do they plan the ad calendar around registration season (September–October) in advance?
Can they address both the parent and the student decision-maker separately?

Pricing & scope

A one-off web + local setup, then a monthly growth package typically in the ₺15–40k band, with registration-season ad spend planned separately. Exact budget and timeline are agreed up front — no surprises.

Web Development Performance Marketing Video Production Social Media Management

Frequently asked

How do you increase my dorm's occupancy during registration season?

We push you to the top of '[city] student dorm' and 'dorm near campus' searches with Google Maps and local SEO, focus ad budget on the September–October peak, and route applications into a WhatsApp/online reservation channel.

Do you target parents or students?

Both. Parents want to see security, cleanliness, transport and price; students care about location, social space and internet. We craft the message and visuals separately for each decision-maker.

Do you also shoot the rooms and amenities?

Yes — photo/video production of rooms, common areas, dining hall and security features is in-house; that is exactly where our parent-reassuring visual strength comes from.

What happens once registration season is over?

Off-season we keep demand alive with early-reservation and waitlist campaigns, building an application pool ready for the next term.

Have you actually filled a dorm?

Yes. Starting from ~50% occupancy at one student dorm, we reached 100% occupancy in a single registration season with Google Search and Meta ads, on a budget of about ₺100k. Figures are approximate single-business values (n=1) and the business name is kept anonymous.

Free occupancy & visibility analysis for your dorm

Which searches you show up on in registration season and how to fill capacity — mapped in a day.

Message on WhatsApp

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